WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising is a 38.4 billion dollar industry that has experienced exponential growth over the last few years. Simply stated, programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers to publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels – even making its way into television.

Programmatic media buying includes the use of DSPs, SSPs and DMPs. DSPs, (demand side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be.

With so many Ad Exchanges, DSPs, SSPs, DMPs, Servers and Markets to choose from, navigating the programmatic world can be intimidating, whether you are a small business or a large multinational corporation. Elite Digital Corp specializes in developing custom solutions for each client based on their budget, needs and objectives. We have over 5 years of experience in managing programmatic advertising that runs into millions upon millions of dollars. We are proficient in working multiple Ad Exchanges & Servers, i.e. Appnexus, DV 360, Trade Desk, Verizon Media, etc.  We approach each client’s situation armed with the considerable knowledge base we have gathered in the field of programmatic ads.

Our approach is client-facing and our traders all have years of experience and certification on multiple exchanges. Backing our traders with unparalleled technical knowhow are our developers and data scientist who ensure that the campaigns that we run execute seamlessly and that they give our clients the best return on their investments. Our ad channels include display, video, native, social, connected TV and others. Tying everything together is our state of the art reporting and analytics ensuring maximum efficiency and efficacy for all our clients.

We are totally transparent when it comes to all data when it comes to our campaigns, whether it be media costs, inventory, data costs, dynamic creative costs, development costs, technology costs, etc. Our clients never have to second guess how their ad spend funds are being used, where they are going, or what the true ROI of their campaigns is.

Give us a call today for more information, and let’s have a chat to see what we can do to help.